Selling Good Design: Promoting the Modern Interior

Selling Good Design: Promoting the Modern Interior

Editorial Reviews
Book Description
Designers now have at their fingertips an invaluable reference: an illustrated history of modern furnishings and interior design from period rooms of the early twentieth century. Ikea, eat your heart out: Macy's, Lord & Taylor and others designed exhibits in the 1920s with mock living rooms, bedrooms, and even kitchens to display and sell modern furnishings and decorative objects.

Marilyn Friedman's text and accompanying period photographs describe in detail the exhibits held by Macys, Lord & Taylor, B. Altman, and Wanamaker's to popularize modern design. Macy's, in particular, worked closely with the Metropolitan Museum of Art to select designers and display works of modern design by Gio Ponti, William Lescaze, and Paul Frankel as part of the exhibits. More than 120 photographs illustrate period furnishings and decorative objects by European and American designers, providing a visual feast for interior designers, art lovers, and collectors.

Selling Good Design: Promoting the Modern Interior,Marilyn F. Friedman,Rizzoli,0847825450,20th century,Architecture,Decorating,Decoration & Ornament,Design,General,History,House & Home,Interior Design - Professional Reference,Interior decoration,Art / Design / Product,House & Home / General

Book Contents:

1. Sophisticated Surfaces: Ideas and Inspirations from Eighteen Professional Surface Painters
2. South Beach Style
3. South Florida Home Book: A Comprehensive, Hands-On Design Sourcebook to Building, Remodeling, Decorating, Furnishing and Landscaping a Luxury Home in South East and South West Florida
4. Structure as Design: 23 Projects that Wed Structure and Interior Design
5. Sun Country Styles
6. The Christian Churches and the Democratization of Africa (Studies of Religion in Africa : Supplements to the Journal of Religion in Africa, No 12)
7. The Color Design Source Book: Using Fabrics, Paints & Accessories for Successful Decorating
8. The Dead Sea Scrolls Reader, Vol. 2: Exegetical Texts
9. The Decorating Book
10. The Formation of the Classical Tafsir Tradition: The Quran Commentary of Al-Thalabi (D. 427/1035) (Texts and Studies on the Quran, V. 1)

Book Contents

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