Mercedes-Benz Brand Places

Mercedes-Benz Brand Places

Editorial Reviews
Book Description
The internationally renowned brand Mercedes-Benz offers in this publication an exclusive insight into the significance of their point of sales as the decisive interface between the producer and the consumer – a place which creates a certain aura for the company and which can ultimately have a great influence on the success of the brand. The Mercedes-Benz strategy is to present its name, its products, and related services consistently in all its sales and service centres throughout the world.
This publication documents the multifaceted architecture and design of the Mercedes-dealerships around the globe; it describes exactly how the brand world transforms rooms and buildings to represent and convey the exclusive corporate identity, producing a high recognition value which is so valuable on the world market.

Mercedes-Benz Brand Places,Christian Marquart,Birlhauser (Princeton Architectural Press),3929638789,Architecture,General,Public, Commercial, or Industrial Buildings,Architecture / Public, Commercial, or Industrial Buildings,Interior design,Sales & marketing

Book Contents:

1. Mirrors
2. Muqarnas: An Annual on the Visual Culture of the Islamic World (Muqarnas)
3. New Environments for Working
4. Old-House Interiors Design Center Sourcebook
5. On Schopenhauer's Fourfold Root of the Principle of Sufficient Reason (Philosophy of History and Culture, Vol 8)
6. Orange County Home Book (Orange County Home Book)
7. Oriental Responses to the West: Comparative Essays in Select Writers from the Muslim World
8. Pearls of Country Wisdom: Hints from a Small Town on Keeping Garden and Home
9. Philostratus's Heroikos: Religion and Cultural Identity in the Third Century C.E. (Writings from the Greco-Roman World) (Writings from the Greco-Roman World (Brill Academic Publishers))
10. Planning, Designing and Decorating a Room; Step by Step

Book Contents

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